A collection that keeps us connected

The collection that keeps us connected

Pharrell Williams has launched a new collaboration between his wellness brand Humanrace and water company Evian, creating a tennis-inspired clothing collection just in time for the US Open. The line includes unisex pieces such as shorts, sweatshirts, T-shirts, caps and a versatile carry-all, all designed to promote a healthy and hydrated lifestyle. The muted pastel colour palette of pinks, greys and whites reflects Williams’ belief that wellness is a lifestyle and that water is the essence of life.

The design of the collection is inspired by both sport and innovation, and aims to celebrate the global community at the intersection of style and novelty. This collaboration not only celebrates physical wellness, but also encourages mindfulness and connection. The partnership is the first step in a larger collaboration between Humanrace and Evian, with more innovative projects expected in the future. Williams sees this collection as a way to make a positive impact in line with his ongoing commitment to wellness and sustainability.

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All photography courtesy of HUMANRACE and EVIAN

ISSUE 5

FW24 ISSUE IS HERE