Digital aesthetics and timeless elegance

Louis Vuitton has launched an exciting new collaboration with five international artists to reimagine its iconic silk scarves, fusing digital art with the brand’s timeless elegance. The collection aims to celebrate the fusion of art and fashion, transforming each scarf into a wearable canvas that reflects the diverse aesthetics of our digital age.

The participating artists include German pixel art collective eBoy, French-Japanese-Spanish design duo Icinori, Italian illustrator Lorenzo Mattotti, French graphic novelist Nicolas de Crécy and Swiss artist Thomas Ott. Each artist has brought their unique style to the project, creating scarves that are both visually striking and conceptually deep.

Nicolas de Crécy’s design, entitled Parfums de Méditerranée, evokes the serene beauty of a garden in Grasse, subtly integrating the Louis Vuitton monogram into a dreamy, Impressionist-inspired scene. eBoy’s contribution, Maze of Precious, reinterprets the LV logo through a nostalgic lens, transforming it into a vibrant, pixelated maze reminiscent of classic video games. Icinori’s Malles Monde juxtaposes Louis Vuitton’s heritage as a trunk maker with its modern floral motifs, symbolising the brand’s ongoing journey of innovation and renewal.

Lorenzo Mattotti’s Iris Spring focuses on delicate flowers, using pastels and coloured pencils to reference the Art Nouveau stained glass in the Vuitton family home. Finally, Thomas Ott stepped out of his comfort zone to create a haunting image of a single flower blooming in darkness, capturing the powerful contrast of beauty in adversity.

Each scarf in this collection is a testament to the artists’ creativity and offers a fresh perspective on Louis Vuitton’s storied heritage.