FRAME and Ritz Paris unveiled their highly anticipated fourth collaboration on December 4th, blending American sportswear with French sophistication in a 35-piece collection perfect for the holiday season. Drawing inspiration from heritage style and the codes of high society, the collection embodies the jet-set lifestyle through refined craftsmanship, playful branding, and timeless monochromatic designs.
Key pieces include a cream cashmere sweater with button details, a nostalgic polo sweatshirt, and a versatile silk scarf that effortlessly transitions from casual outings to elegant occasions. The standout hero piece, a trench coat lined with silk scarves and adorned with Ritz Paris gold buttons, captures the essence of everyday luxury.
For the first time, this drop is going global with immersive pop-ups at iconic retailers such as Galeries Lafayette, Neiman Marcus, Printemps, Bloomingdale’s Dubai, and Mall of the Emirates. Creative Director Erik Torstensson has infused these spaces with the same elegance as the collection itself, creating a shopping experience that celebrates the art of living well.
Expanding its reach while staying true to its ethos of craftsmanship and luxury, the FRAME X Ritz Paris collaboration continues to set a benchmark for contemporary style, celebrating the timeless joy of travel and sophisticated living.
Photography by ERIK TORSTENSSON, courtesy of FRAME
