Kid Cudi has officially launched the debut drop of his fashion label, WZRD, marking the brand’s first full collection since its rebranding from WZRD CWBY. Released online on May 2nd at 11 p.m. ET, the collection introduces a bold, streetwear-infused aesthetic centered around a whimsical mascot—Willy the Wizard, a bearded cartoon figure in a slouchy hat and robe.
The drop includes varsity jackets, crew neck sweaters, hoodies, T-shirts, and sweatpants, all featuring WZRD branding and magical motifs. A campaign video starring Kid Cudi and Pusha T accompanies the release, highlighting the creative and familial spirit behind the label. Originally conceived in 2023, WZRD reflects Cudi’s return to his fashion roots with a personal, emotionally driven approach. As he noted on social media, the brand is all about feeling—each piece an expression of Cudi’s unique artistic universe.
In our conversation with Kid Cudi, we dive into his evolving relationship with collaboration, the sonic roots of his fashion label MOTR, and a haunting new film project. Step into the mind of an artist who never stops reinventing.
