Expanding their ongoing Protect Your Craft series, Mackage unveils a new campaign taking the label’s dynamic outwear to the court. Modelled on tennis player Donna Vekić, the SS25 collection furthers their boundary pushing legacy. The shoot acts as a celebration of those with passion and dedication to their practice. Creating a dialogue between acclaimed athletes, the series draws parallels from these conversations to the artistry behind well-made garments. The lightweight pieces featured, from puffed vests to waterproof zip-ups, are positioned at the crux of comfort and versatility.
The SS25 shoot took place in Miami. Synonymous with skill, performance, and agility, the images are framed by the label’s ongoing narrative: precision lies at the basis of innovation. The collection, available from May 22nd, brings Mackage into its next chapter, presenting pieces that remain committed to the craft that has come to define their versatile garments.
The CEO of Mackage, Tanya Golesic, comments on the new collection and collaboration with Vekić: “Protecting your craft is about discipline, perseverance, and a deep commitment to excellence—values that define Mackage and that Donna embodies in every match she plays. She is the perfect representation of this campaign, and we’re proud to have her as the face of this next chapter.”
Photography courtesy of MACKAGE