During Paris Fashion Week 2026, Danish design house Bang & Olufsen introduces a striking pop-up café that merges sound, design, and contemporary craftsmanship. Open from March 6th to 9th 2026, at the Jardin des Tuileries in Paris, the installation invites visitors into a sensory environment where a café becomes a space for an immersive sound experience.
Paris Fashion Week 2026: a design destination in the Jardin des Tuileries
Set inside the 4,000-square-metre pavilion of the design salon MATTER and SHAPE, the temporary café reimagines Bang & Olufsen’s century-long philosophy of “beautiful sound.” At the centre of the space stands a sculptural café bar inspired by the brand’s iconic Beomaster 3000, transformed into a contemporary counter that anchors the installation while referencing the company’s design heritage.
The environment unfolds as a hybrid between installation and lounge, where visitors are encouraged to pause, listen, and explore sound as a spatial and atmospheric element rather than simply a product.
A sculptural sound experience
Within the café, guests encounter a dedicated listening lounge centred on the brand’s flagship Beoplay H100 headphones, known for their refined aesthetics, advanced noise cancellation, and immersive spatial audio. The lounge is framed by surreal hand-blown glass sculptures created by New York design studio Home in Heven, adding a dramatic visual layer to the acoustic environment.
Nearby, the legendary Beogram 4000c turntable is presented on a luminous sculptural shelf alongside a curated vinyl selection, offering a contemporary interpretation of Bang & Olufsen’s analogue legacy. Together, these elements transform the café into a multi-sensory setting where sound, material, and design coexist.
A collaboration rooted in craft
The project was developed in collaboration with Home in Heven, the design studio founded by Breanna Box and Peter Dupont, known for its surreal glasswork and sculptural objects. For this installation, the studio expands its practice into an immersive environment, translating Bang & Olufsen’s design language into architectural form.
The café menu introduces another sensory layer. Curated by Copenhagen’s cult culinary destination Atelier September, founded by Frederik Bille Brahe, the offering features minimalist vegetarian dishes and carefully crafted coffee that reflect Scandinavian values of simplicity, quality, and material honesty.
Together, the collaboration creates a unified atmosphere where sound, flavour, and design intersect. More than a temporary café, the project reflects Bang & Olufsen’s enduring belief that beautiful sound is an essential part of everyday life—experienced not only through technology but through space, objects, and shared moments.
Photography courtesy of BANG & OLUFSEN
