Air Liquid Max Nike and Resident Advisor Tom Schneider
Photography by PAUL RIDDLE

Air Liquid Max: Nike and Resident Advisor staged a sensory takeover in Shoreditch

On March 20th, 2026, Nike and Resident Advisor took over a Shoreditch warehouse in London for TRANSPORTAL, a hybrid installation and club event marking the launch of the new Air Liquid Max. Designed as more than a product presentation, the project merged sound, fashion, and spatial design into a single, immersive environment.

Tom Schneider’s installation: crafting the environment via the senses

Soft Infrastructure by scenographer Tom Schneider formed the core of the experience: an inflatable, buoyant landscape inspired by the cushioning of the Air Liquid Max sneaker. The installation dissolved conventional separations between audience, stage, and object.

Built as a shifting system of light, sound, and material, the environment invited visitors to move—or recline—across a continuous soft surface that unsettled orientation and sharpened sensory awareness. A central conversation pit eliminated hierarchy, fostering collective presence over passive observation.

From day to night, under the beat of fashion, art and music

The day-long programme unfolded in three interconnected phases. During the day, Tom Schneider’s installation was paired with a curated soundtrack by Crystallmess, and there was an END. pop-up offering early access to the Air Liquid Max. In the evening, Lea Ogunlami moderated a panel bringing together Schneider, Lauren Duffus and 3stacks to discuss the intersection of fashion, art and electronic music.

Later still, the venue transformed into a live club with performances by Evian Christ, Iglooghost, Angel D’Lite, Crystallmess and Duffus, accompanied by visual displays from Elliott Elder, AVVA.STUDIO, Itohan and 3stacks.

TRANSPORTAL reimagined the sneaker launch as a sensory ecosystem where products, architecture and culture converged.

Air Liquid Max
Nike and Resident Advisor
Tom Schneider
Courtesy of NIKE and RESIDENT ADVISOR
Air Liquid Max
Nike and Resident Advisor
Tom Schneider
Courtesy of NIKE and RESIDENT ADVISOR
Air Liquid Max
Nike and Resident Advisor
Tom Schneider
Photography by PAUL RIDDLE
Air Liquid Max
Nike and Resident Advisor
Tom Schneider
Photography by PAUL RIDDLE
Air Liquid Max
Nike and Resident Advisor
Tom Schneider
Photography by PAUL RIDDLE

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