A journey begins long before departure, often with the anticipation of little pleasures along the way. For its Holiday 2026 campaign, RIMOWA captures this feeling through handcrafted miniature worlds housed inside its iconic aluminium suitcases. The launch also marks an expansion of RIMOWA Unique: from November 4th, 2026, the personalisation service will extend to the signature Original collection.
Little worlds, stories without borders
The campaign centres on intricate miniature scenes crafted from clay, paper, felt and wood, each staged inside a customised RIMOWA Original suitcase. Celebrating the small moments that give travel its character, the vignettes will feature in a series of stop-motion films debuting later in November.
From enjoying a window-seat view and clearing an inbox to discovering a new interest or reconnecting with nature, each scene captures an everyday pleasure. Through playful storytelling and meticulous craftsmanship, the suitcase becomes a personal travel companion, carrying memories and the promise of new experiences.
This attention to individuality echoes the expanded RIMOWA Unique service, which allows travellers to customise their luggage with colours and details that reflect their personal taste.
The Original, made personal
Previously exclusive to RIMOWA’s Classic collection, the Unique service now covers new and existing Original suitcases. Three accessories—wheels, leather handles and address tags—are available in up to 12 colours. The permanent palette includes Ocean, Clover, Cactus, Taupe, Cognac, Rose, Orchid, Paprika, Clementine and Sunflower, complemented by seasonal shades Grape and Cloud. Travellers can coordinate the colours or create contrasting combinations.
The RIMOWA Original Handle Set, handcrafted in Europe and wrapped in smooth, matte-finished cowhide, features a soft-return mechanism for silent closure. Available for Original Silver Cabin, Check-in and Trunk models, it is sold exclusively in RIMOWA stores, where specialists handle installation.
The RIMOWA Unique Wheel Sets, handcrafted in France, feature the house’s signature Multiwheel system. The D65 version fits Original Check-in and Trunk models, while the D50 is compatible with Original Compact, Pilot and Cabin sizes, as well as Classic suitcases. Both can be purchased online or in-store and installed at home with a T20 screwdriver.
Completing the collection, the RIMOWA Address Tag is crafted in Italy from full-grain cowhide leather. Echoing the Original collection’s silhouette, it features an adjustable strap and an embossable address card, with colours matching the handles and wheels.
The RIMOWA Original Unique collection launches worldwide on 4 November 2026. Handle Sets are available exclusively in stores, while Wheel Sets and Address Tags can be purchased online and in-store, with complimentary installation by RIMOWA specialists.
Courtesy of RIMOWA
