Basic.Space arrives in London this June with its first international IRL event, taking over the iconic Old Selfridges Hotel from 13 to 14 June, with a preview on 12 June. Following acclaimed editions in New York and Los Angeles, the platform’s latest venture brings art, design, fashion, and sound into a carefully curated environment that merges physical discovery with digital commerce through its distinctive IRL-to-URL model.
A retail experience inspired by London’s underground creative legacy
Drawing on London’s rich history of subcultures and creative experimentation, the event is built around four pillars: design, art, fashion, and sound. Developed with creative director Juliana Salazar, the programme gathers an international mix of designers, artists, galleries, and innovators. For founder Jesse Lee, London’s culture of discovery and exchange makes it a natural next step in Basic.Space’s global expansion.
Designers, artists and galleries to watch
Participants include Completedworks, Carpenters Workshop Gallery, Samuel Ross, Jabez Bartlett, and Jobe Burns.
They are joined by Marcin Rusak, Nara Lee, Max Radford, and PLATFORM:, which presents a curated exhibition spotlighting London-based galleries and artists.
The international roster also features Illya Goldman Gubin, Roham Shamekh, Nick Thomm, and Telepathic Instruments, founded by Kevin Parker and collaborators, debuting a limited-edition transparent synthesizer.
Inside the Old Selfridges Hotel: a new model for discovery
More than a fair or exhibition, the event creates a layered retail experience where collectible design, contemporary art, technology, and fashion intersect.
The industrial grandeur of the Old Selfridges Hotel provides a striking backdrop for exploration and exchange. Exhibitors range from independent makers to leading galleries showing works by figures including Rick Owens, Karl Lagerfeld, Charlotte Perriand, and Jean Prouvé.
The future of the IRL event format
Blending culture, commerce, and community, Basic.Space continues to challenge traditional luxury retail. Its London debut reflects a growing appetite for experiences where collecting, learning, and conversation matter as much as purchasing. As the boundaries between retail, exhibitions, and social spaces continue to blur, this ambitious IRL event offers a compelling glimpse into the future of cultural commerce.
Image courtesy of AB+AC
Image courtesy of JABEZ BARTLETT
Image courtesy of MARCIN RUSAK STUDIO
Clear Orchid – Artic, BASIC.SPACE London 2026
Image courtesy of TELEPATHIC INSTRUMENTS
Image courtesy of JABEZ BARTLETT
Special thanks to CAMRON
