Gucci pays tribute to its silk legacy with the 90×90 project, a global artistic initiative highlighting the house’s mastery of craftsmanship. The project invites nine contemporary artists to reinterpret five iconic Gucci themes—flora, fauna, nautical, equestrian, and the GG Monogram—through limited-edition silk scarves. Launching on April 1st, the collection will be accompanied by a dedicated campaign celebrating silk’s timeless allure. The following day, Gucci will host exclusive events in Paris, including a special activation at its Rue Saint-Honoré boutique and an intimate themed dinner.
Adding to this celebration, Gucci has partnered with Assouline to publish Gucci: The Art of Silk, set for release at the end of April. The book offers an in-depth exploration of Gucci’s silk history, tracing its evolution from Princess Grace of Monaco’s legendary Flora scarf in 1966 to contemporary reinterpretations by the house’s creative directors. Readers will gain rare insight into Gucci’s archives in Florence and its expert artisans in Milan and Como. With lavish imagery and never-before-seen details, the book highlights how Gucci’s scarves have shaped fashion and culture for decades. Through both 90×90 and Gucci: The Art of Silk, the house reaffirms its dedication to innovation, heritage, and the artistry of silk.
