With a unique installation in Milan’s iconic Galleria Vittorio Emanuele II, Gucci has transformed the traditional Christmas tree. The fashion house sponsored a tree made up of 78 gift boxes sealed with the iconic Gucci horsebit buckle. Illuminated in shades of white and silver and emblazoned with the brand’s logo, the gift box theme will extend to Gucci’s global shop windows and interiors. In addition, some of the materials will be donated to ForMattArt, a cultural association that supports social initiatives.
All photography courtesy of GUCCI
