The world of shape transparentness and knitted beads — that’s what Jenny Hytönen is all about. Winning the Grand Prix du Jury Premiere Vision and the Audience Award at the Hyères International Festival, she redefines the boundaries of mute-coloured fashion and gender norms.
hube: Your designs often feature intricate, almost “translucent” shapes and muted colour palettes. Could you elaborate on the choice of these specific forms and how they enhance the elegance, bold statements, and aesthetic you aim to convey?
Jenny Hytönen: I mostly see things through textures and reflections. I believe playing with material is also a way to manipulate the space. And I am very curious about the conversation between said space and the human body. For each of my collections, the silhouette varies based on the timeframe I am inspired by. I love playing with different decades and transmitting them into our current time. And, of course, as a creative person, I am very sensitive to what is happening around me and the world at the moment. My artistic process is always a reflection of that. I love playing with materials — it has always been one of the key elements for creating my pieces. I think this part is probably one of the most fun ones.