LOEWE’s first major brand exhibition, Crafted World, has arrived in Tokyo’s Harajuku district, following its debut in Shanghai in 2024. Opening in March 2025, the exhibition celebrates the Spanish luxury house’s heritage and dedication to craftsmanship. Designed in collaboration with the renowned architecture firm OMA, the showcase immerses visitors in LOEWE’s 179-year evolution through a series of interactive spaces. From its origins as a leather-making collective in Madrid in 1846 to its status as a global fashion powerhouse, the exhibition highlights the brand’s deep cultural connections.
A key focus is LOEWE’s collaborations with Japanese artisans, reflecting its longstanding cultural dialogue with the country since opening its first dedicated space in Tokyo in 1973. One section spotlights the Kyoto-based ceramics studio Suna Fujita, whose whimsical handcrafted pieces merge traditional Japanese artistry with contemporary storytelling. Another highlight is a documentary featuring the Onishi family, Kyoto artisans who have been crafting ceremonial Kama tea kettles for over 400 years, underscoring LOEWE’s commitment to preserving artisanal techniques.
The exhibition also features an immersive tribute to LOEWE’s collaboration with Studio Ghibli, including a large-scale recreation of the Howl’s Moving Castle bag from the 2023 capsule collection. Visitors can explore a floating flower garden installation by edenworks studio, further enhancing the sensory experience. Thematic rooms transport guests from the landscapes of Spain to the front row of Paris Fashion Week, offering a dynamic perspective on LOEWE’s fusion of tradition and innovation. Crafted World Tokyo is a celebration of the joy of making, showcasing the brand’s progressive vision while honoring centuries-old craftsmanship.
Photography courtesy of LOEWE