BMW redefines luxury and style with its latest model, the BMW XM Mystique Allure. This new concept car is a masterpiece of high fashion and high performance. The BMW XM Mystique Allure stands out with its exterior covered in handcrafted textiles, including painted sequins and plush velvet, all realised in stunning shades of navy and violet, a unique combination that BMW calls Ultramarine.
The BMW XM Mystique Allure was created as a tribute to supermodel Naomi Campbell, who previously worked with BMW on the 2023 BMW XM campaign. More couture than a traditional supercar, this exquisite model made its debut at the 2024 Cannes Film Festival, an event synonymous with glamour and sophistication.
The launch of the XM Mystique Allure is a celebration of craftsmanship and luxury, inspired by the world of haute couture. Inside, a sculpted roof and special lighting scheme add an extra dimension to the car, while a bespoke soundtrack by Hans Zimmer showcases the advanced sonic capabilities of BMW’s XM range. The materials used in the car’s design were sourced from the prestigious Swiss fabric company Jakob Schlaepfer, renowned for supplying luxury brands such as Louis Vuitton, Dior and Chanel.
With meticulous craftsmanship and exclusive design elements typical of haute couture, the BMW XM Mystique Allure is a unique, one-of-a-kind vehicle that exemplifies BMW’s commitment to innovation and elegance.
All photography courtesy of BMW
