At Nike’s Paris Olympics preview event, the company unveiled its latest innovation: A.I.R, a groundbreaking collection of 13 concept sneakers designed for Olympic athletes. Using a mix of human sketching, computer-aided design, generative AI, rapid prototyping and 3D printing, Nike has pushed the boundaries of footwear technology. A.I.R. is set to make a splash at the Olympics and represents the pinnacle of Nike’s commitment to performance and innovation.
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