Reebok has teamed up with Japanese fashion brand noir kei ninomiya to create a unique version of the iconic Instapump Fury. Unveiled during noir kei ninomiya’s Autumn/Winter 2024 show, this avant-garde collaboration reimagines the classic sneaker with a bold floral motif. The shoe’s mesh upper is adorned with layered flowers in different textures and finishes, creating a striking three-dimensional effect.
Some petals are transparent, while others have matte or gloss finishes, creating a visually stunning design in monochrome white and black colourways. Silver accents highlight select flowers for a metallic touch. The thick midsole also incorporates floral textures, reinforcing the botanical theme.
Launching on August 2nd, the sneakers will be available in lemon, black and white at Comme des Garçons, Dover Street Market and selected online retailers.
Don’t forget to read our interview with Kei Ninomiya to learn more about his creative genius.
