S.S.Daley at Pitti Uomo 105

At just 27, British designer Steven Stokey-Daley is already making waves in the fashion world, challenging gender norms with his upcycled creations. His eponymous brand has quickly gained a cult following, with even Harry Styles wearing his designs in the Golden music video.

The recent headline show at Pitti Uomo 105 was a pivotal moment for S.S.Daley, taking the brand to a new level. As one of the guest designers at the Florence menswear event, Stokey-Daley presented a spectacle that felt mature, fresh and liberating, especially in the breathtaking Salone dei Cinquecente of the Palazzo Vecchio. The collection by Stephen Stokie-Daley, winner of the LVMH Prize 2022, was dominated by an abundance of British motifs that the designer managed to shake up and refresh familiar looks. The show signaled the beginning of a promising era for the innovative designer.

Harry Styles, a proponent of gender-fluid reinterpretations of traditional British styles, has acquired a minority stake in emerging British fashion brand S.S. Daley, shortly after its presentation at Pitti Uomo. Going forward, S.S. Daley will focus on developing its direct-to-consumer business for sustainable and long-term growth.