Vertex Millenium
In a realm where creativity knows no bounds, Constantinos Panayiotou, widely known as Pet Liger, emerges as a visionary force, seamlessly blending art, innovation, and a touch of the extraordinary. Through his unique perspective, Pet Liger footwear transcends conventional boundaries, exploring the uncharted territories of digital art and fashion.
hube: Can you tell us about the origin of the name “Pet Liger” and what it represents for you as an artist and label owner?
Constantinos Panayiotou: I came up with the name in 2011. It represents playfulness, creativity, and experimentation, while also embodying vivid imagery of strength, discipline, and integrity.
h: How do you balance your roles as a musician and a fashion industry professional? Do you find common threads in your creative approach between these two domains?
CP: I’ve learned a lot from my time as a music producer. I’ve learned to share my work and always seek feedback. I’ve learned to have patience and let the process guide me, trusting my instincts. I have synesthesia, which allows me to see sounds and taste colors, making the senses intimately connected for me. Many overarching principles apply, whether working with audio, visuals, or a combination of both. Currently, my focus is on my 3D artworks. I no longer make music, but perhaps one day I will dabble in it again. My songs have now transformed into shoes.
h: What are some of the challenges and rewards of running your own fashion house, and how has it evolved since its inception?
CP: Over the years, I’ve been approached by some of the biggest and most influential brands to design for them, but nothing compares to doing your own thing. Having full creative control and the freedom to express yourself is priceless. I am an artist with a massive vision, and through Pet Liger, I am accomplishing this. I am also very fortunate not to be alone; I run PL with my good friend and co-founder, the brilliant Calibrate. Together, we have learned so much in the past couple of years as PL transitions into a household name and brand.