Korean fashion brand Ader Error and Danish company Bang & Olufsen have teamed up, united by common principles of creating new cultures based on an innovative spirit. The result of their first global collaboration is a unique product – the Beosound A1 portable speaker in a new interpretation.
The concept of the collaboration is called The Blueism, which symbolises a new movement that the brands want to introduce through artistic sound expression. The Beosound A1 Ader Error Edition, which features a new colour scheme, also comes with a special Ader-style carrying case and stand. This product has become a key element that combines the creative vision of Ader Error with the high-quality standards of Bang & Olufsen, which has been setting trends in audio and home entertainment for almost a century.
To launch the new product, an exhibition entitled The Blueism was organised in Seoul, where guests were introduced to the work of Berlin-based artist Nils Voelker. Known for his kinetic installations using everyday materials, Voelker’s work perfectly complemented the concept of collaboration.
