Moncler is set to unveil The City of Genius in Shanghai on October 19th, 2024, coinciding with Shanghai Fashion Week. This immersive project, inspired by Shanghai’s blend of creativity and innovation, will transform a 30,000 square-meter space into a global hub of creative expression. The City of Genius will feature new collections and experiences co-created by renowned visionaries such as Edward Enninful, Hiroshi Fujiwara, and Donald Glover. Multidisciplinary artists including Lulu Li, Willow Smith, and A$AP Rocky will also present their unique contributions to this project.
Moncler Genius aims to challenge conventions by fusing luxury, art, design, and entertainment. Visitors can explore various “neighborhoods” representing different creative concepts and enjoy performances and installations. Special showcases from designers Rick Owens and Jil Sander will be part of the experience, reflecting Moncler’s continued commitment to cutting-edge fashion.
All images courtesy of MONCLER
