On January 26th, during Paris Fashion Week, Jacquemus will unveil its highly anticipated La Croisière collection in a collaboration with Apple that redefines the intersection of fashion and technology. The French luxury brand’s runway show will be filmed entirely on the new iPhone 16 Pro Max, showcasing the phone’s cutting-edge features.
The presentation will feature cinematic 4K slow-motion recording at 120 frames per second with Dolby Vision, alongside detailed close-ups captured using the phone’s advanced 5x telephoto lens. To enhance the experience, 17 iPhones will be seamlessly integrated into the scenography, doubling as part of an interactive installation for attendees.
Simon Porte Jacquemus, the brand’s founder, noted the significant role iPhones have played in the label’s journey, from early showroom snapshots to global connections with audiences. This collaboration highlights the growing synergy between fashion and tech, pushing the boundaries of creativity and innovation.
Courtesy of JACQUEMUS
