Porsche Japan has teamed up with renowned fashion curator Motofumi “Poggy” Kogi for a one-of-a-kind collaboration celebrating the intersection of timeless automotive design and classic fashion. The project, featuring a six-part campaign film, showcases Poggy’s journey to customize his dream car—the Porsche 911 Carrera T—through the Porsche Exclusive Manufaktur program.
Inspired by the elegance of British racer Jackie Stewart and the effortless sophistication of Princess Diana, Poggy has designed an apparel collection featuring tartan patterns, tailored pieces, and casual staples like V-neck sweaters and denim jackets. This aesthetic perfectly complements his custom Porsche, finished in sepia brown—a nostalgic nod to the 1970s—and adorned with bespoke illustrations that reflect his designs.
The collaboration embraces everyday elegance, with Poggy imagining scenarios of casual luxury, such as stopping at a gas station in workwear or reading manga while parked in his Porsche. The custom car and apparel collection will be showcased at SELECT by BAYCREW’S in Tokyo’s Toranomon Hills Station Tower, where visitors can explore this seamless blend of fashion and automotive art.
Courtesy of PORSCHE JAPAN / BAYCREWS
