The 2025 ANDAM Fashion Awards brought energy and elegance to the Palais Royal in Paris, celebrating breakthrough designers and visionary talent. At the heart of this year’s ceremony was Meryll Rogge, the Belgian designer who took home the prestigious Grand Prize. After being a finalist last year, Meryll Rogge returned with renewed confidence, showcasing how far her brand has evolved. “It shows how much we’ve grown,” she said, reflecting on a year marked by her first full runway show and red-carpet moments with Rihanna and Dua Lipa.
Winning the ANDAM Fashion Awards Grand Prize gives Meryll Rogge €300,000 in funding and a mentorship with LVMH’s Sidney Toledano—a powerful combination for scaling her direct-to-consumer strategy and growing her accessories line. As one of the most promising voices in Belgian fashion, Meryll Rogge continues to merge sharp design with personal storytelling, blending resilience and creativity in every collection.
Another highlight of the ANDAM Fashion Awards was the Special Prize, awarded to Alainpaul, a Paris-based label founded by Alain Paul and Luis Philippe in 2023. Their unique approach to proportions and movement-infused silhouettes has earned attention from both critics and consumers. “E-commerce is essential not just for sales, but for knowing what people truly want,” they noted. With the help of this recognition from the ANDAM Fashion Awards, they plan to launch an e-store and refine their strategy for future collections.
The ANDAM Fashion Awards also honored Burç Akyol with the Pierre Bergé Prize for his precise tailoring and sensual, structured designs. Sarah Lévy won the Accessories Prize, while Losanje, a circular fashion startup, received the Innovation Award—further proof that the ANDAM Fashion Awards remain a barometer of fashion’s future.
For Meryll Rogge, this win at the ANDAM Fashion Awards is more than validation—it’s a milestone. In our interview, Meryll Rogge opens up about navigating the fashion industry, balancing motherhood, and staying true to her independent vision.
