Birkenstock has opened the doors of its BIRKENSTOCK ATELIER, an exclusive POP-UP BIRKENSTOCK space at 51 rue de Turenne in the Marais district in Paris, welcoming visitors until November 21st, 2025. More than a retail destination, this immersive venue bridges German shoemaking heritage with the creative energy of Paris culture events, offering the public a place where craftsmanship, design, and well-being converge.
Paris culture events meet timeless craftsmanship
The ATELIER is designed as a cultural meeting point rather than a conventional store. Here, Birkenstock’s iconic silhouettes, such as the Arizona sandal and the Boston clog, are presented as emblems of the brand’s values: functionality, quality, and tradition. By celebrating more than 250 years of orthopedic innovation and shoemaking expertise, the space reflects Birkenstock’s mission of supporting movement in harmony with nature.
A Hub for Paris Culture Events
Throughout the fall, the ATELIER will host a vibrant cultural program echoing the city’s artistic pulse. Visitors can expect:
- Artist talks and creative exchanges spotlighting contemporary voices in design and craftsmanship.
- Live music performances that bring sound and movement into the space.
- Wellness rituals and workshops, from guided sessions to the launch of a new exclusive wellness line.
- Intimate gatherings, fostering connections among communities who share values of authenticity, tradition, and mindful living.
More than a store
The POP-UP BIRKENSTOCK also features a café and a bookstore corner, inviting guests to slow down and immerse themselves in the brand’s cultural narrative. By blending timeless utility with Parisian cultural vibrancy, the ATELIER becomes both a showcase for Birkenstock’s design philosophy and a platform for exchange, creativity, and community.
Photography by ADRIEN OZOUF