Audi Canada has launched its new all-electric Q8 e-tron models with a creative campaign called Feel the Art of Audi which allows would-be drivers to both see and feel the future of premium mobility. Bensimon Byrne has partnered with 1stAveMachine to create a first-of-its-kind AI-enhanced test drive with Canadian supermodel Coco Rocha.
Feel the Art of Audi is a masterful synergy of technology and the human imagination. An array of biometric sensors is used by the AI generator to create a dynamic digital art, reflecting all kinds of driver responses and feelings that are generated in the new Q8’s design. As Joseph Ottorino, Audi Canada Head of Marketing, said, “This concept not only precisely captured the feeling of experiencing the Q8 e-tron models, but did it through an AI-generated visual masterpiece.” To underline their progressive approach to creating vehicles, Audi invited modelling pioneer Coco Rocha, who was among the very first adopters of social media and also a lifelong Audi driver.
All photography courtesy of AUDI
