The new RIMOWA collection arrives with unapologetic colour and presence, introduced through a striking campaign featuring Rossy de Palma. Released globally on April 23rd, 2026, it brings saturated new tones to the Essential and Groove lines, framing travel as both utility and self-expression.
A chromatic shift
A bold pairing of orange and magenta sets the tone—one charged with brightness and spontaneity, the other carrying a deeper, almost cinematic glow. The palette lends each piece a distinct attitude, turning luggage into something declarative rather than discreet. These cases don’t follow the journey; they announce it.
Within the campaign, Rossy de Palma moves through a stylised interior where colour and object blur into a theatrical composition. Her presence—eccentric, composed, unmistakable—infuses the collection with a sense of play, suggesting travel as an act of imagination as much as movement.
Design and function: precision beneath the surface
Beneath the vivid surface, the collection remains grounded in technical precision. Crafted from high-performance polycarbonate, the Essential line balances lightness with durability, complemented by the brand’s signature telescopic handle, Multiwheel system, TSA-approved locks, and a dual-organisation interior with Flex Divider. Available from Cabin to Trunk Plus, each piece adapts easily to different rhythms of travel.
The colour story extends into a wider range of travel essentials. The Groove cross-body bag appears in saturated orange Italian calf leather, accompanied by accessories—packing cubes and a trifold toiletry pouch—that echo the same tonal clarity.
Step inside the world of Rossy de Palma, where creativity and truth coexist. This interview explores cinematic illusion, poetic language, and the organic inspirations behind her work.
Courtesy of RIMOWA
