Combining exploration and urban influence, the new Moncler and Adidas Originals collection pushes the boundaries of co-creation. Functionality and innovative design come together as both brands draw inspiration from mountains and cities. Adidas Originals has been revolutionising urban sportswear since 2001, while Moncler has been redefining outdoor exploration since 1952.
The campaign, called The Art of Explorers, focuses on the figure of the explorer and highlights the shared values of both brands. It features AI-generated adventures and mixed-media sculptures, highlighting the tagline “Where Originality Meets Extraordinary”. This speaks to Moncler’s reputation for innovation in performance and utility and Adidas Originals’ legacy as a cultural and creative influencer. The campaign symbolises the spread of influence from the summit of exploration to cities around the world.
The Art of Explorers features puffers of varying lengths, track jackets and vests that represent the emergence of two identities. Classic Moncler styles with Adidas Originals details such as adi-break panels are reimagined in vibrant colours reminiscent of traffic lights – greens, oranges and reds – moving between concrete grey, sky blue, off-white and organic dark greens. Quilts, jacquards and prints are inspired by the patterns of skiers on snowy slopes.
All photography courtesy of MONCLER x ADIDAS ORIGINALS
