Vacheron Constantin has presented a new campaign for the Overseas collection, inspired by the beauty of the Icelandic landscape. The campaign was designed in partnership with American artist Zaria Forman, who has created a unique artwork titled Fellsfiara, Iceland no. 3 exclusively for the brand. This collaboration is a part of the “One of Not Many” campaign, which brings together people from all over the world whose way of being reflects the watch manufacturer’s values.
The Overseas watch collection represents the spirit of travel and openness to the world, which aligns with Zaria Forman’s vision and exploration practice. Both Vacheron Constantin and the artist share a common element in their works — time. The new campaign beautifully celebrates the Icelandic landscape, where nature flourishes and ice melts.
The artist and the brand team rose before dawn to capture sunlight on the glacier lagoon at Fellsfjara. As an artist and explorer, Zaria Forman aims to provide viewers with an opportunity to experience isolated natural places depicted through her artwork. She achieves this by working on a large scale, allowing for a captivating and immersive viewing experience. Forman’s personal artistic approach is to show the beauty of what humanity stands to lose and to inspire people through her own drawings.
All photography courtesy by VACHERON CONSTANTIN
