Blanca Miró: on vintage, instinct and building a world

Blanca Miró Scrimieri is a Barcelona-based stylist and co-founder of La Veste, one of the women-led brands redefining contemporary dressing through a distinctly personal lens. Conceived as an antidote to uniformity, the label—much like Miró herself—draws on a vintage aesthetic, reframing familiar pieces with wit, individuality, and an instinctive sense of play.

In 2021, she co-founded Delargehouse, a line of sunglasses released in limited collections. Alongside her entrepreneurial ventures, Miró has collaborated with fashion houses including Chanel and Jimmy Choo, while cultivating a prominent social media following for her eclectic street style. Guided by a long-standing affinity for all things vintage, she often turns to archival silhouettes, inherited garments, and second-hand finds as starting points for both her personal style and creative direction. Across all her projects, Miró’s work reflects a character-driven vision of fashion, where individuality and joyful experimentation take precedence over conformity.

hube: Your personal brand might be described as a Spanish joie de vivre, yet you have paired that spirit with the discipline required to establish two luxury brands, La Veste and Delarge. How do you weave playfulness and joy into your work, and how do you balance those qualities with the demands of leadership?

BM: For me, it’s all the same thing. I don’t wake up and think, ‘now I will add joy.’ If I’m not excited about something, I just can’t do it. So the playful part is not strategy, it’s just me. I like to try things, to mix colours that maybe don’t make sense at first, to layer without too many rules. I go a lot by instinct.

Of course, behind that there is real work. Two brands means real responsibility. There are numbers, deliveries, decisions every day. There is a team that depends on you. I’m quite serious about that part. I think you can be playful and still very committed. One doesn’t cancel the other, actually, I need both. The fun keeps me creative, and the structure keeps everything standing.

h: Beyond fashion, what inspires or influences your style the most?

BM: Honestly, everything. Interiors probably inspire me as much as clothes. I love spaces that feel collected, not decorated. Old films also inspire me a lot, especially Italian cinema. The light, the colours, the attitude of women. And then very simple things like markets, old books, the way someone dresses without trying too hard. I don’t see fashion as separate from life. It’s just part of how you move through the world.

h: The word ‘play’ often comes up when people talk about your work. Is this something you’ve always consciously cultivated? How has motherhood reshaped your relationship to desire and your sense of play in everyday life?

BM: I think I’ve always been playful, but not in a planned way. I just get bored a bit fast. I need to try things, to mix, to change. Getting dressed has always been like a little game for me. Some days it works, some days not so much, but I enjoy the process. Motherhood changed something in a very quiet way. It made me more focused. My time is different now, so I don’t think so much. I choose faster. Watching my daughter discover everything for the first time, like colours, fabrics, objects, it’s very special. You realise play is something very natural. It’s not about fashion or trends. It’s just curiosity.

h: You have a deep love for vintage—does any particular decade continue to inspire you most?

BM: I always come back to the late 60s and the 70s. There is something very free about that time. The colours, the prints, the attitude, I love that it feels not super serious.

h: When embarking on a new creative project, what is your first step? Do you have a ritual, a mantra, or a guiding discipline?

BM: It’s very instinctive. I collect images, fabrics, old references and random objects. I also travel a lot, so that helps to get even more inspired.

h: If you could give one piece of advice to someone trying to find their own creative voice, what would it be?

BM:  Pay attention to what you naturally repeat. The colours you always choose, the shapes you feel good in, the references that come back again and again.
 And don’t rush it. Identity takes time. The more you try to force it, the more it disappears and the less natural it feels.

h: Living in Barcelona seems to come with a unique rhythm and color. How does the city’s atmosphere seep into your work?

BM:  Barcelona has a very clear light. It makes colours look stronger, more direct. I think that definitely affects me. Barcelona is a city full of joy. I also love that you can be elegant but relaxed at the same time. It’s not too rigid. That mix feels very aligned with how I like to dress and design.

h: In today’s ever-changing fashion and creative landscape, whose work are you following or drawing inspiration from right now?

BM: I’m always inspired by many people, often by creatives who aren’t necessarily very known. Sometimes the most interesting energy comes from someone quietly building a very personal world. So it’s hard for me to only give big names. If I have to mention a few, I’ve always admired Miuccia Prada. The way she thinks beyond clothes, the intelligence, the irony… I love her. Right now I also find what Jonathan Anderson is doing very interesting. There’s always a twist, something conceptual but still emotional.  I’ve been a long-time fan of Dries Van Noten that sensitivity to colour and texture has always resonated with me. And I’m enjoying what Julian Klausner is bringing right now, as well as Peter Coping at Lanvin. There’s something romantic but modern there. I’m equally inspired by friends building their own projects.

h: Is there a project you’ve always dreamed of doing but haven’t had the chance yet?

BM:  I would love to create a physical space that feels like stepping inside my universe. A place where everything I’ve collected over the years, vintage pieces, clothes, furniture, objects, books, could live together. Somewhere people could walk in and understand how I see and mix things. One day, a book. Not something overly polished or perfect. Something that really captures how I see, mix and live with things.