Blanca Miró Scrimieri is a Barcelona-based stylist and co-founder of La Veste, one of the women-led brands redefining contemporary dressing through a distinctly personal lens. Conceived as an antidote to uniformity, the label—much like Miró herself—draws on a vintage aesthetic, reframing familiar pieces with wit, individuality, and an instinctive sense of play.
In 2021, she co-founded Delargehouse, a line of sunglasses released in limited collections. Alongside her entrepreneurial ventures, Miró has collaborated with fashion houses including Chanel and Jimmy Choo, while cultivating a prominent social media following for her eclectic street style. Guided by a long-standing affinity for all things vintage, she often turns to archival silhouettes, inherited garments, and second-hand finds as starting points for both her personal style and creative direction. Across all her projects, Miró’s work reflects a character-driven vision of fashion, where individuality and joyful experimentation take precedence over conformity.
hube: Your personal brand might be described as a Spanish joie de vivre, yet you have paired that spirit with the discipline required to establish two luxury brands, La Veste and Delarge. How do you weave playfulness and joy into your work, and how do you balance those qualities with the demands of leadership?
BM: For me, it’s all the same thing. I don’t wake up and think, ‘now I will add joy.’ If I’m not excited about something, I just can’t do it. So the playful part is not strategy, it’s just me. I like to try things, to mix colours that maybe don’t make sense at first, to layer without too many rules. I go a lot by instinct.
Of course, behind that there is real work. Two brands means real responsibility. There are numbers, deliveries, decisions every day. There is a team that depends on you. I’m quite serious about that part. I think you can be playful and still very committed. One doesn’t cancel the other, actually, I need both. The fun keeps me creative, and the structure keeps everything standing.
