For his debut Dior Cruise collection, Jonathan Anderson staged a collision of fashion, cinema, and contemporary art inside the newly opened Geffen Galleries at the Los Angeles County Museum of Art. Presented in Los Angeles for Dior Cruise 2027, Wilshire Boulevard emerged beneath vintage streetlights and drifting cinematic haze, drawing from old Hollywood glamour, California noir, and the mythology of the American West Coast.
The show’s emotional and visual center came through Anderson’s collaboration with Ed Ruscha—a long-awaited partnership that infused the collection with a distinctly Los Angeles sensibility. Calling the collaboration “a dream come true,” Jonathan Anderson invited the artist to reinterpret a series of Dior Homme shirts through Ruscha’s unmistakable typography and atmospheric imagery.
Ed Ruscha’s visual language enters Dior Cruise 2027
Created exclusively for Dior Cruise 2027, the collaboration introduced four graphic shirts inspired by Ruscha’s works We the People (2012) and Says I, To Myself Says I (2024). Shadowed lettering, weathered Americana, and industrial textures carried the artist’s signature visual codes—elements rooted in his decades-long examination of Los Angeles and its cultural mythology.
The shirts appeared alongside distressed denim threaded with silver-chain embroidery, merging couture precision with the rough ease of Californian dressing. Elsewhere, Anderson introduced streamlined Saddle bags coated in glossy automotive finishes and adorned with motor-key charms, while feathered typographic headpieces by Philip Treacy and sharply tailored noir-inspired coats sharpened the collection’s cinematic atmosphere.
Why Ed Ruscha became central to Jonathan Anderson’s Dior vision
For Jonathan Anderson, the collaboration reached far beyond celebrity appeal. Ruscha’s work, he explained, captures the essence of Los Angeles itself—suspended between banality and spectacle, intimacy and myth. That sensibility became essential to Wilshire Boulevard, a collection examining Hollywood not merely as geography, but as an image machine shaped by cinema, architecture, and fantasy.
Says I, to Myself, Says I
Courtesy of ED RUSCHA, photography by Paul Ruscha and courtesy of GAGOSIAN
We The People, from Artists for Obama
Courtesy of CHRISTIE’S
