This season, Hermès has unveiled a bold new vision that merges fashion illustrations with immersive design in a striking collaboration with an artist. The French fashion house invited Brooklyn-based illustrator Richard Haines to reinterpret the Men’s Spring/Summer 2025 collection, transforming its Paris showroom into an animated, gallery-like installation.
Showroom installation becomes a living sketchbook
Stepping inside the Hermès showroom installation, guests are welcomed not just by garments, but by expressive linework that captures the spirit of movement, elegance, and individuality. Richard Haines, best known for his fluid, spontaneous sketch style, scaled up his trademark figures to life-size cutouts that inhabit the space like characters from a fashion dreamscape.
Figures frozen mid-stride or caught in relaxed poses invited visitors to navigate the collection with a new sense of perspective—blending fashion with art in a way that feels both personal and theatrical.
Even lounge chairs weren’t spared from the artistic treatment. Reupholstered in fabrics printed with Haines’s iconic illustrations, the furniture itself became part of the artwork, reinforcing a narrative where design, comfort, and creativity collide.
A collaboration with artists rooted in craft and character
This collaboration with artists is not a novelty for Hermès—it’s a philosophy. The house continues to cultivate deep, creative partnerships with visionaries whose work resonates with its own dedication to craftsmanship and refinement.
In this project, Haines didn’t simply decorate a space; he activated it. By bringing Richard Haines’ hand-drawn energy into a three-dimensional environment, Hermès created an experience where fashion is not only seen but also felt, lived, and moved through.
Photography courtesy of RICHARD HAINES