Pharrell Williams’ auction platform JOOPITER presents the exclusive sacai x SEVENTEEN auction and capsule collection, a rare fusion of fashion, music, and collectible culture. Running online from June 10th to June 18th, with a public viewing at sacai Cheongdam in Seoul, the JOOPITER auction celebrates the creative synergy between the iconic brand sacai and the global K-pop group SEVENTEEN. This event coincides with the launch of SEVENTEEN’s latest music video, Bad Influence, produced by Pharrell himself.
Central to this JOOPITER auction is a set of 14 rare Labubu dolls, each uniquely outfitted in custom sacai x Carhartt WIP onesies and branded with SEVENTEEN’s emblem. These collectible Labubu dolls, designed in collaboration with Pop Mart and artist Kasing Lung, have already attracted intense bidding, with prices exceeding $1,400 on day one. One special mystery Labubu doll, personally selected by Pharrell, adds an extra layer of excitement for collectors.
The sacai x Carhartt WIP collaboration is a key highlight, with the Labubu dolls showcasing the signature blend of sacai’s innovative design and Carhartt WIP’s streetwear heritage. Sacai founder Chitose Abe describes the project as a powerful expression of individuality and unity, perfectly mirrored in the unique styling of the Labubu dolls. Pharrell emphasizes the creative energy sparked by this partnership, which goes beyond fashion to embrace music and art.
Alongside the auction, a matching capsule collection featuring hoodies, T-shirts, and caps emblazoned with the collaborative emblem will be released exclusively through JOOPITER. This collection embodies the spirit of the sacai x Carhartt WIP partnership and SEVENTEEN’s dynamic influence.
Importantly, all net proceeds from the JOOPITER auction and capsule collection will support UNESCO initiatives, where Pharrell and SEVENTEEN proudly serve as goodwill ambassadors. This meaningful collaboration highlights not only the creative potential of the Labubu dolls and fashion but also a commitment to global cultural development.
Image and videos courtesy of JOOPITER