Serpentine, in collaboration with LEGO and Nike, unveils the Play Pavilion in Kensington Gardens in London

This summer, Serpentine in collaboration with LEGO and Nike, unveil the Play Pavilion in Kensington Gardens in London — an architectural celebration of play, designed by visionary British architect Sir Peter Cook. Opening on June 11th, 2025, to coincide with World Play Day, the Pavilion will be open daily until August 10th, offering free admission and a packed schedule of interactive programming.

Located beside Serpentine South, the Play Pavilion transforms Kensington Gardens in London into a vibrant landscape of creativity. LEGO and Nike bring their shared values of imagination and innovation to the project, blending sport, design, and childhood wonder into a space where architecture becomes a living cartoon — playful, dynamic, and utterly original.

Inside, visitors will discover a theatrical structure filled with LEGO-based installations, live events, and unexpected moments of spontaneous fun. As Cook describes it, “The Play Pavilion is a piece of theatre,” one that invites people of all ages to touch, explore, and dream. It’s a vision made real by the collaboration between LEGO and Nike — two cultural giants who believe in the power of design to inspire connection.

Here, LEGO bricks aren’t just decoration — they are the structure itself, forming colorful, sculptural surfaces that invite curiosity and engagement. For Londoners and visitors alike, this is a chance to experience Kensington Gardens in London as never before: not just as a park, but as a canvas for joy, community, and collective play.