Meta has announced one of its most ambitious creative moves to date: the formation of a design studio dedicated to shaping the company’s future hardware and software. The initiative, which brings together veterans from Apple and Meta’s own teams, promises to redefine how the tech giant approaches innovation—particularly as it pushes deeper into intelligent devices and immersive experiences.
A new design language for Meta’s future
Meta founder Mark Zuckerberg described the studio as a strategic effort to elevate design across the company and develop a unified vision for its next wave of products. He indicated that intelligence itself would be treated as a new design material—suggesting that upcoming devices will be shaped as much by AI capability as by aesthetics or ergonomics.
Heading this initiative is Alan Dye, Apple’s former VP of Human Interface Design. After nearly two decades at Apple, where he was instrumental in shaping major interface systems including Liquid Glass, Dye is stepping into a role that allows him to build an entirely new creative culture from the ground up. He signaled that Meta’s studio will operate at the intersection of fashion, technology, and culture—three areas he sees as increasingly inseparable.
Inside Reality Labs: a reimagined approach to contemporary design
The new creative studio will sit within Meta’s Reality Labs division, the home of its most forward-facing technologies including AR glasses, VR systems, and experimental intelligent devices. Alongside Dye, the team includes Billy Sorrentino and Joshua To—both seasoned interface leads within Reality Labs—as well as Meta’s industrial design group led by Pete Bristol and the metaverse-focused art teams overseen by Jason Rubin.
Zuckerberg hinted that Reality Labs’ next chapter will prioritize how products feel as much as how they function. As Meta accelerates work on AI-powered glasses and spatial interfaces, the company aims to make interactions more natural, human-centered, and emotionally intuitive.
By giving designers and technologists equal footing, Meta signals that the next generation of its products will be defined not just by capability, but by clarity, coherence, and a distinctly Meta point of view.
