Open until 27 December, the Amina Muaddi x Ounass pop-up features a stunning design by Crosby Studios, the creative practice of Harry Nuriev, and offers visitors a unique shopping experience against the beautiful backdrop of Dubai’s exclusive beach.
The pop-up store will feature four exclusive Amina Muaddi designs that will only be available for a limited time. Amina’s Jordanian-Romanian FW23 range will be a centerpiece of this pop-up, heralding a shift in her approach to fashion and her aim of redefining modern women’s fashion. The new icons campaign will be a showcase of the brand’s signature elements that define its identity.






All photography courtesy of AMINA MUADDI