Rejina Pyo is a South Korean fashion designer whose work sits at the intersection of art, architecture, and contemporary womenswear. Born in Seoul and based in London since 2008, she completed her MA in Fashion at Central Saint Martins before establishing her eponymous label in 2014. Since then, the brand has gained international recognition for its sculptural silhouettes, refined tailoring, and quietly distinctive visual language.
Drawing on both Korean and Western cultural perspectives, Pyo approaches clothing as a form of structure—something that shapes the body while remaining grounded in the realities of everyday life. Her practice moves fluidly between artistic expression and practicality, exploring questions of identity, femininity, and the spaces we inhabit. At the same time, she has become increasingly engaged with questions of sustainability in design, seeking ways to build a slower, more thoughtful model of fashion that prioritises longevity, craftsmanship, and a genuine connection with the wearer.
In conversation with hube, Pyo reflects on the cultural dualities that inform her work, her interest in sculptural form, the evolving meaning of modern femininity, and the challenges of creating an independent fashion practice in an industry defined by speed and constant change.
hube: Though you received your higher education in London, you were born and raised in South Korea. How do these two cultural landscapes converge within your designs, and in what ways do you find yourself playing one against the other?
Rejina Pyo: At the beginning, it was difficult to navigate because the two cultures felt so opposed to one another. Over time, I realised how fortunate I am to have experienced both. It has probably become one of the things that makes my perspective unique as a designer and as an artist. I think it is always important to understand that there are many different cultural viewpoints beyond the one you grow up with. Having lived within both Korean and Western cultures gives me a broader lens through which I approach design.
