Robert Downey Jr. has been named honorary Chief Customer Experience Officer (CCEO) of SPECS, launching a multi-year creative partnership focused on making augmented reality more intuitive and useful in everyday life.
From science fiction to everyday experience
Known for playing futuristic inventor Iron Man, Downey Jr. will collaborate on content, product experiences and hardware, exploring how SPECS’s see-through AR glasses can make digital interaction more natural through gestures and voice commands. The partnership spans original content, custom Lenses and applications in entertainment, education, medicine and engineering.
Downey Jr. says the technology impressed him within seconds. He sees potential for AR to enrich shared experiences, support learning and simplify professional workflows.
A creative partnership begins
His first project is a series of episodes demonstrating the glasses in settings ranging from workspaces and golf to entertainment and artistic practice, available on SPECS’s website and YouTube.
Snap Inc. co-founder and CEO Evan Spiegel welcomed the collaboration, citing Downey Jr.’s longstanding curiosity about augmented reality. The partnership will debut during the New York Knicks–Philadelphia 76ers Tip-Off game, followed by another episode during Game 1 of the World Series on 23 October.
Courtesy of SPECS
