Lola Abecassis Sartore, a creative force in menswear design, has carved her niche with an innovative yet grounded approach. Growing up amidst her family’s shoemaking legacy, she developed a keen eye for detail and a passion for craftsmanship. Educated at Atelier Chardon Savard, Lola’s career took off at Louis Vuitton, where she initially worked under the creative direction of Virgil Abloh and later continued to collaborate with Pharrell Williams. Now her designs are known for blending modern flair with classic elements and continue to set new standards in the fashion industry.
hube: Could you tell us about your journey into the fashion industry and what inspired you to pursue menswear design?
Lola Abecassis Sartore: It all started at a very young age. My grandfather founded a shoe company that he passed on to my mother and her sister, and since I can remember, I’ve been around the creative process of designing products.
I knew very early on that this was what I wanted to do: design and create. I hesitated for a long time between architecture and fashion design. My heart ended up choosing fashion; I’ve been around it since I was a kid, and it made more sense to me. I started my studies with the idea of becoming a shoe designer, but as soon as I entered school, I developed a big appetite for menswear design. I was obsessed with it and have never stopped since. After I graduated from Chardon Savard, I started my position at Louis Vuitton, first under the creative direction of Virgil Abloh, who gave me the chance to be a part of his team, and later under Pharrell Williams’s direction. I loved working with both of them and consider myself very lucky for that.