UBS House of Craft x Dior: a visual ode to the art of fashion as cultural memory

This June, UBS House of Craft returns to New York City with a landmark collaboration that bridges heritage and haute couture. Partnering with Dior, the program offers an immersive tribute to craftsmanship, unfolding from June 6 to 8 at 28 Pine Street. At its core is a striking photographic exhibition curated by Carine Roitfeld and captured by acclaimed visual artist Brigitte Niedermair, spotlighting archival looks from all seven of Dior’s creative directors.

In a rare U.S. debut, garments designed by Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, Maria Grazia Chiuri, and Dior Men’s Kim Jones come together in one cohesive visual story. UBS House of Craft, known for fostering global dialogue around design excellence, here expands its scope to explore fashion as a living archive and cultural force.

Carine Roitfeld’s unmistakable styling brings emotional clarity to each silhouette, while Brigitte Niedermair’s images reflect a meticulous artistry that feels both intimate and visionary. Their collaboration becomes a meditation on legacy—how the essence of couture transcends generations and continues to shape modern aesthetics.

Alongside the exhibition, the three-day event features curated talks, behind-the-scenes sessions, and craft demonstrations that echo the values of UBS House of Craft: precision, timelessness, and innovation across disciplines.

For Niedermair, this project goes beyond documentation. Her lens not only honors the House’s past but suggests what couture might yet become. As UBS House of Craft continues to champion the handmade in a digital world, this collaboration with Dior stands as a poignant reminder: fashion is memory made material—structured, storied, and alive.

UBS House of Craft, Carine Roitfeld, Brigitte Niedermair
UBS House of Craft, Carine Roitfeld, Brigitte Niedermair
UBS House of Craft, Carine Roitfeld, Brigitte Niedermair
UBS House of Craft, Carine Roitfeld, Brigitte Niedermair

Images courtesy of UBS