This week in Milan, Moncler is unveiling its latest project, a transformative exhibition called An Invitation to Dream in the city’s historic Central Station. In partnership with Jefferson Hack, co-founder of Dazed Media, the brand has transformed this transport hub into an expansive gallery.
Created in partnership with London-based photographer Jack Davison, the exhibition features a series of portraits and a short film of international creatives from diverse backgrounds. This diverse group, hand-picked from Huck’s network, includes writer Deepak Chopra, artist Daniel Arsham, playwright Jeremy O Harris, musician Rina Sawayama and chef Ruth Rogers.
In keeping with Jefferson Hack’s approach to transforming public spaces, the station’s billboards and screens create an animated landscape of images and quotes that soar above the station as a silent invitation to dream. Jack Davison’s black and white lithographic prints are designed to slow down time, capture the intimacy and convey the humanity of the objects.
The exhibition An Invitation to Dream will be on show at Milan Central Station from 15 to 21 April 2024.
All photography and video courtesy of MONCLER
