Acne Studios has unveiled its Fall/Winter 2024 campaign with Willow Smith, the musician, author and creator, in the starring role. Shot by acclaimed New Jersey-based photographer Jordan Hemingway, the campaign extends the futuristic and mechanical aesthetic of the FW24 show. The series of intimate portraits and videos features Willow in timeless leather and denim pieces from the collection, seamlessly blending her serene and strong personality with Acne Studios’ signature style.
Willow’s look in the campaign highlights bold, feminine silhouettes with a tough attitude, set against a striking metallic backdrop. The styling incorporates key accessories from the FW24 runway, such as the reimagined Multipocket tool bag and Bowlina bowling bag, both updated with new textures and sizes. Willow recently wore a piece from the FW24 collection to the LA premiere of Bad Boys: Ride or Die, demonstrating her personal connection to the brand.
As she continues to promote her sixth studio album, Empathogen, Willow’s collaboration with Acne Studios underlines her authentic alignment with the brand’s commitment to individuality and non-conformity. The campaign marks the start of a creative partnership between Acne Studios and Spotify. The FW24 collection highlighted by this campaign will be available for purchase from September 5th, 2024. Fashion enthusiasts can discover and purchase the collection at Acne Studios stores worldwide and online at the Acne Studios website.
All photography courtesy of ACNE STUDIOS
