Art Basel Miami returns with renewed force, debuting Zero 10 — a forward-looking initiative dedicated to digital and new-media art. Launching at Art Basel Miami Beach 2025, the new section signals a structural shift in how the fair engages with technology, collecting cultures, and the evolving aesthetics of contemporary creation.
Set inside the Miami Beach Convention Center from December 5th to 7th, 2025, Zero 10 positions the fair as a leader in the global convergence of art and technology.
Zero 10: the concept behind Art Basel Miami’s digital leap
Zero 10 is conceived as a curated platform bridging traditional art-world infrastructures with the fast-expanding digital ecosystem. Referencing Kazimir Malevich’s radical 0,10 exhibition of 1915, the new initiative echoes the avant-garde impulse to reimagine the possibilities of image-making for a new century.
Built with the support of OpenSea and shaped within Art Basel’s broader tech-forward strategy, Zero 10 champions artists and studios that are pushing the boundaries of digital creativity, from generative algorithms to immersive light installations.
Its debut is directly aligned with broader market trends: digital art has become a core collecting category among high-net-worth buyers, with more than half acquiring digital works in the past two years.
Curatorial vision by Eli Scheinman
Curator Eli Scheinman, known for advancing new models of digital collecting and engagement, frames Zero 10 as a decisive evolution in the fair’s mission.
Scheinman has emphasised that “Zero 10 represents both an artistic evolution and a curatorial statement. The initiative reflects a shifting artistic landscape — one in which digital processes and new media are expanding how artists create and audiences engage — and reinforces Art Basel’s responsibility to lead with foresight: to recognize where artistic practice is heading and to provide infrastructure and credibility to enable it to flourish. Zero 10 reflects Art Basel’s commitment to art that moves forward and speaks to the present, while Miami Beach, with its dynamic art scene and growing culture of innovation, provides an ideal context for this debut.”
His approach places digital art not as a novelty, but as a maturing discipline entering a new cultural and economic phase.
Presentation highlights: from algorithmic histories to immersive light
The inaugural edition welcomes 12 international exhibitors, presenting a spectrum of approaches to digital creation. Highlights include:
- Fellowship: exhibiting No Me Olvides by IX Shells (Itzel Yard), weaving archival fragments from Europe, the Caribbean, and Latin America into evolving algorithmic compositions.
- bitforms gallery: tracing the lineage of generative art through pioneers such as Manfred Mohr and contemporary innovators like Casey Reas and Maya Man.
- Asprey Studio x Yatreda: reimagining the Ethiopian Akodama crown through digital resurrection and sculptural reinterpretation.
- Pace Gallery: presenting a luminous work from James Turrell’s Glass series, a meditation on perception and time.
- Nguyen Wahed: uniting the glitch-driven dystopias of XCOPY, Kim Asendorf’s algorithmic minimalism, and Joe Pease’s hypnotic loops.
- Lu Yang (UBS Art Collection): showing DOKU – Heaven, a 3D-animated, motion-captured odyssey into digital spirituality and transformation.
‘Regular Animals’: The Zero 10 opening sensation
The most talked-about moment of First Choice Day came from Beeple’s theatrically outrageous installation Regular Animals, which officially opened the Zero 10 section.
The installation features a chaotic pack of robotic dogs, each wearing a hyper-realistic mask of a cultural icon. Among the figures portrayed are Elon Musk, Jeff Bezos, Mark Zuckerberg, Picasso, Warhol and Beeple himself, all of whom appear as animatronic creatures engineered to wander, record images and then ‘process’ them into style-specific digital prints.
The installation not only set the tone for Zero 10 but also crystallized its central thesis: digital art is no longer peripheral; it is cultural infrastructure.
With Zero 10, Art Basel Miami situates itself at the forefront of this transformation, offering not just a curated platform but a long-term commitment to nurturing digital-era creativity.
Regular Animals
Courtesy of ART BASEL
