Jack McCollough and Lazaro Hernandez, co-founders and creative directors of the Proenza Schouler fashion brand, are back to reveal the process behind the ice-dyeing technique.
One of the highlights of the brand’s latest collections is the use of the innovative technique of freezing dye in ice cubes and then placing them on the fabric. As the ice melts, the dye seeps into the garment, creating a unique and unpredictable pattern.
Embodying the functionality and personal perspective of modern women’s lives, Proenza presents garments that are both calm and yet truly innovative.
All photography and video courtesy of PROENZA SHOULER
