The CHANEL Culture Fund unveils its latest video art presentation in London, continuing its mission to champion visionary creators working at the forefront of digital culture. This season’s edition of The Window introduces a striking new installation by French artist Noémie Goudal, a rising figure among today’s most compelling contemporary digital artists.
A platform for contemporary digital artists
On view from 2 December 2nd, 2025 to 2 March 2nd, 2026 outside CHANEL’s Time & Life headquarters on Bruton Street, The Window transforms the building’s façade into an open-air screen, accessible 24 hours a day. Conceived as a public art initiative, the program highlights artists who experiment boldly with technology, following past contributors such as Refik Anadol, LuYang, and Cao Fei.
This season features Goudal’s Inhale/Exhale (2021), a work that merges scientific inquiry with cinematic illusion. Inspired by anthropological research into Ice Age migrations across the Bering Sea, the piece weaves together disparate epochs—geological, climatic, and human—to question how time is perceived and imagined.
Video art as environmental fiction
In Inhale/Exhale, a calm marshland is interrupted by oversized backdrops rising from the water, each printed with lush jungle imagery drawn from the artist’s archive. Their theatrical emergence evokes the glitches and visual ruptures of digital culture, revealing the constructed nature of landscapes and images alike. As the scene unfolds, the boundaries between natural environments and technological intervention blur, prompting viewers to reflect on how reality is built, mediated, and distorted.
With Inhale/Exhale, the CHANEL Culture Fund once again demonstrates its commitment to amplifying the voices of groundbreaking artists who push the boundaries of digital expression—and to ensuring that visionary video art remains accessible to the public, day and night, in the heart of London.
Inhale, Exhale, 2021
Courtesy of NOÉMIE GOUDAL and EDEL ASSANTI, London
