In September 2023, Spanish luxury fashion house LOEWE released a new bag called the Squeeze. The oval-shaped piece is made from soft, pliable leather that can be deformed into different shapes.
The presentation of a new LOEWE product is accompanied by a video showing the creation of the bag in the atelier in Madrid. The film reveals a close-up of a piece of leather being stretched and shaped, as well as a detailed view of the work that goes into making gilded accessories. The bag has a top handle and a shiny chain strap with a LOEWE-branded pendant.
The Squeeze is made from smooth nappa leather and has a cinched opening, which gives it a unique shape and makes it secure. The bag is available in a range of colours, including chalk, chocolate, oak, olive, seaside blue, and black.
All photography and video courtesy of LOEWE
