Tang Siyu on creative direction, independent vision, and the language of noisé

Tang Siyu is a multidisciplinary creative director and founding editor-in-chief of noisé magazine, an independent publication built around sustained dialogue across disciplines and generations, while engaging with questions of authorship and creative direction within today’s evolving media landscape. Offering insight into the visions and practices of artists, designers, writers and cultural figures, noisé has, under Siyu’s leadership, developed sustained, in-depth conversations and extensive portrait features around figures such as Louise Bourgeois, Helmut Lang, Roni Horn, Marian Goodman and Paula Cooper, alongside dialogues with Julianne Moore and Vincent Van Duysen, woven together with essays and visual editorials.

Siyu regards noisé as a site of creative experimentation and cultural reflection—grounded in a commitment to building an editorial environment that honors shared human experience through sustained engagement with the artists and thinkers shaping contemporary culture. The sixth and most recent edition, Truth or Consequences, continues this trajectory by examining how truth is articulated, withheld, and revealed through image and conversation, focusing on narratives that unfold beyond the immediately visible.

In a conversation with hube’s editor-in-chief, Sasha Kovaleva, Siyu reflects on the professional path, the evolution of noisé, and the creative values and practices that continue to shape the magazine’s independent vision today.

Sasha Kovaleva: Please tell us a bit more about your professional path. What originally drew you into this industry?

Tang Siyu: Everything started from intuition. I don’t have a formal background in art or fashion. During my Master’s in Education at NYU, I picked up a camera almost by accident and began teaching myself photography seriously. It quickly became my first real language of expression. From there, driven by curiosity, everything else—design, editing, and building a platform—came naturally.

Over time, people have tried to label me in different ways—art, fashion, culture, photography, publishing, media, even advertising. I seem to have entered many fields naturally, but I’ve never really thought too much about what “industry” I belong to. I’ve simply been doing what I love, and what I believe carries meaning.